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Suzuki Motor Corporation is a Japanese multinational corporation headquartered in Hamamatsu, Japan that specializes in manufacturing compact automobiles and 4×4 vehicles, a full range of motorcycles, all-terrain vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal combustion engines.

Suzuki is the 9th largest automobile manufacturer in the world by production volume, employs over 45,000 people, has 35 main production facilities in 23 countries and 133 distributors in 192 countries. According to statistics from the Japan Automobile Manufacturers Association (JAMA), Suzuki is Japan’s second-largest manufacturer of small cars and trucks.

“Suzuki” is pronounced [suzuki] in Japanese, with a high tone on the [ki]. It is pronounced /səˈzuːki/ sə-ZOO-kee in English, with a stressed zu. This pronunciation is used by the Suzuki company in marketing campaigns directed towards English-speakers

In 1909, Michio Suzuki (1887–1982) founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki built weaving looms for Japan’s giant silk industry.[5] In 1929, Michio Suzuki invented a new type of weaving machine, which was exported overseas. Suzuki filed as many as 120 patents and utility model rights. The company’s first 30 years focused on the development and production of these exceptionally complex machines.
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Yamaha Motor Company Limited, is a Japanese motorized vehicle-producing company. Yahama Motor is part of the Yamaha Corporation and its headquarter is located in Iwata, Shizuoka. Along with expanding Yamaha Corporation into the world’s biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles on July 1, 1955.

The company’s intensive research into metal alloys for use in acoustic pianos had given Yamaha wide knowledge of the making of lightweight, yet sturdy and reliable metal constructions. This knowledge was easily applied to the making of metal frames and motor parts for motorcycles. It produces motorcycles, all-terrain vehicles, boats, snowmobiles, outboard motors, and personal watercraft.

The Yamaha corporate logo is composed of three tuning forks placed on top of each other in a triangular pattern.
In 2000, Toyota and Yamaha Corporation made a capital alliance in which Toyota paid Yamaha Corporation 10.5 billion yen for a 5 per cent share in Yamaha Motor Company while Yamaha and Yamaha Motor each bought 500,000 shares of Toyota stock in return.

Yamaha has made an extensive number of two- and four-stroke scooters, on-road and off-road motorcycles. The Yamaha XS 650, introduced in 1970, was an early success. The Yamaha RX-S 100 introduced in the RX models but with an energy induction in 1980s. In 2009, Yamaha introduced the first production in-line four cylinder with a cross-plane crankshaft orientation, technology derived from their MotoGP racebike.

Also in 2009, Yamaha released their new model of sportbike based from the previous R6 motor. This new model is known as the FZ6R. The FZ6R with 600cc and a newly designed fuel-injected 4-cylinder engine is at the top of Yamaha’s innovation. Both the ’09 and now ’10 models, have features to attract first-time riders with digital display and lower seats for more comfort, and even new body work with designs to attract women riders.
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KTM Sportmotorcycle AG is an Austrian motorcycle, bicycle and moped manufacturer. The company was founded in 1934 by engineer Hans Trunkenpolz in Mattighofen. It started out as a metalworking shop and was named Kraftfahrzeuge Trunkenpolz Mattighofen. In 1954 KTM began producing motorcycles.

KTM is most commonly known for its off road motorcycles though in recent years it has expanded into street motorcycle production.

History
The company was founded in 1934 by engineer Hans Trunkenpolz in Mattighofen. It started out as a metalworking shop and was named Kraftfahrzeug Trunkenpolz Mattighofen. It wasn’t until 1953 that KTM began production of motorcycles. With just 20 employees, motorcycles were built at the rate of three per day. In 1955, a businessman Ernst Kronreif became shareholder of the company, on acquiring a sizable portion of the company. It was then renamed Kronreif & Trunkenpolz Mattighofen. Trunkenpolz died unexpectedly in 1989. During these early years of motocycle production at KTM, almost all components for the motorcycles were built in-house by KTM.

Design
Since 1990, KTM motorcycles and automobiles (X-Bow) have been designed by KiskaDesign, a Salzburg-based design firm with over 100 employees that offers transportation, product, environmental, identity and branding to an international clients. It is responsible for the overall branding for KTM; including the design of the vehicles, shops, exhibits and printed material. The firm applies a method IDD (integrated design development) to all of its client projects. Gerald Kiska is the principal.

Financial structure
In 1992 the company became insolvent and was divided into three companies:
* KTM Sportmotorcycles GmbH, was renamed 1994 to KTM Sportmotorcycles AG
* KTM Fahrrad GmbH (Bicycles)
* KTM Kühler GmbH (Radiators)

In the fiscal or business year ending in 2005, KTM Sportmotocycles AG delivered 80,000 motorcycles worldwide and began a partnership with Polaris Industries. Under the terms of the agreement, the two companies will help one another to extend their brands into the other’s home market, KTM extending their reach into North America, and Polaris extending into Europe.

This partnership is a two year trial arrangement, at the end of which both parties are giving the option of merging the two companies into one. In 2006, KTM announced that the partnership with Polaris had been ended early, and would instead only supply their 450 cc and 525 cc RFS engines to the ATV manufacturer.

In November 2007, Indian two-wheeler manufacturer Bajaj Auto Ltd. acquired 14.5% stake in KTM Power Sports AG (parent company of KTM Sportmotorcycles AG). The two companies have signed a cooperation deal, by which KTM will provide the know-how for joint development of the water-cooled 4-stroke 125 cc and 250 cc engines, and Bajaj will take over the distribution of KTM products in India and some other Southeast Asian nations. In December 2007, Bajaj increased their stake to more than 20%. As of November 2010[update] Bajaj Auto holds a 38.09% stake.

Racing sponsorship
KTM began in motorsports with Motocross Racing. In the last few years KTM has gained more success in motorsports by dominating rally-raid events such as the Paris-Dakar Rally and the Atlas-Rally. In 2003, KTM started sponsoring and supporting Road racing in various capacities, with the most successful results stemming from their SuperMotard or Supermoto efforts. KTM’s new road racing focus will soon grow to include Superbike competition with the help of their newly developed V-Twin engine dubbed the LC8 as employed in the 950 Adventure dual-sport motorcycle, and more specifically the 2005/2006 990 Super Duke followed by the superbike contender known as the 1190 RC8.

he Super Duke will have a higher output, second generation version of the LC8 engine, geared for high rpm peak power as required in road racing and superstreet applications while the RC8 will sport a 1,190 cc version of the LC8 for more midrange.
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Honda Motor Company, Ltd. (Honda Giken Kōgyō Kabushiki-gaisha?, Honda Technology Research Institute Company, Limited) About this sound listen is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles.

Honda has been the world’s largest motorcycle manufacturer since 1959, as well as the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world.

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.

History
From a young age, Honda’s founder, Soichiro Honda had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell to Toyota.

The first drafts of his design were rejected, and Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife’s jewelry for collateral. Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake. Due to a gasoline shortage during World War II, Honda was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity.

He then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, which would grow a short time later to be the world’s largest manufacturer of motorcycles by 1964.

The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963. Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket. The first production car from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain driven rear wheels point to Honda’s motorcycle origins.

“Honda” in Japanese is 本田, which literally means “root field” or “original field”.

Corporate profile and divisions
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland.

The company has assembly plants around the globe. These plants are located at China, United States, Pakistan, Canada, England, Japan, Belgium, Brazil, New Zealand, Indonesia, India, Thailand, Turkey and Perú. As of July 2010, 89 percent of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2 percent a year earlier. This shields profits from the yen’s advance to a 15-year high against the dollar.

Current market position
With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales increase while its rivals, including the Detroit Big Three and Toyota, have reported double-digit losses. Honda’s sales were up almost 20 percent from the same month last year. The Civic and the Accord were in the top five list of sales. Analysts have attributed this to two main factors. First, Honda’s product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.

Nonetheless, Honda, Nissan, and Toyota, were still not immune to the global financial crisis of 2008, as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well. In November 2009 the Nihon Keizai Shinbun reported that Honda Motor exports have fallen 64.1%

At the 2008 Beijing Auto Show, Honda presented the Li Nian 5-door hatchback and announced that they were looking to develop an entry-level brand exclusively for the Chinese market similar to Toyota’s Scion brand in the USA. The brand would be developed by a 50-50 joint-venture established in 2007 with Guangzhou Automobile Industry Group.

Motorcycles
Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955. At its peak in 1982, Honda manufactured almost 3 million motorcycles annually. By 2006 this figure had reduced to around 550,000 but was still higher than its three domestic competitors.

During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the U.S. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the U.S. and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.

The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.

The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the U.S. market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U.S. market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy.

For example, Honda’s initial plan on entering the U.S. was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their U.S. base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Super Cub.

The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Honda’s entry into the U.S. motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.
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Harley-Davidson, often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression. Harley-Davidson also survived a period of poor quality control and competition from Japanese manufacturers

The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as “Harleys”) have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper style of motorcycle. Except for the modern VRSC model family, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidson’s attempts to establish itself in the light motorcycle market have met with limited success and have largely been abandoned since the 1978 sale of its Italian Aermacchi subsidiary.

Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson logo accounts for almost 5% of the company’s net revenue.

History
Beginning
Clockwise from top left: William S. Harley, William A. Davidson, Walter Davidson, Sr., Arthur Davidson
In 1901, William S. Harley, age 21, drew up plans for a small engine with a displacement of 7.07 cubic inches (116 cc) and four-inch (102 mm) flywheels. The engine was designed for use in a regular pedal-bicycle frame. Over the next two years Harley and his childhood friend Arthur Davidson labored on their motor-bicycle using the northside Milwaukee machine shop at the home of their friend, Henry Melk. It was finished in 1903 with the help of Arthur’s brother, Walter Davidson.

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